Don digs into how Zephyros gets excellent visual quality and shelf-life without the preservatives that most flower growers use, as well as how they market their certified organic flowers. Don shares some tips and techniques for maximizing sales to florists, as well as the nuts and bolts of how they set up and run their farmers market stand to generate a buzz that really helps them move their blooms.

We get into the challenges and advantages of producing flowers in the desert western slope of the Colorado Rockies, and Don describes the ways they have worked to maximize the results they get from their design work, from training employees in the art of flower design to the business structures and marketing processes they’ve implemented.

LISTEN NOW